Connecting with people is the first step to creating greater awareness for the brand and that in turn, believes ISRO chief K Sivan, will translate into the institution becoming a place that people want to work in.
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.
Crop loss would the highest in Karnataka (where a little more than 75 per cent of the national output comes from), followed by Kerala and Tamil Nadu.
A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?
At Delhi's markets, cardamom, pepper selling at double their recent rates
Kerala has seen one of the worst floods in its history during this monsoon. From August 8 to 20, nearly 223 people have lost their lives, 33 are missing and around 1.2 million individuals from 3,02,441 families are in 3,941 relief camps. Initial losses are estimated to be around Rs 200 billion (Rs 20,000 crore). With the rescue measures in its last leg, the Kerala government is looking at raising funds to rebuild the state. In an interaction with Gireesh Babu and T E Narasimhan, Kerala Finance Minister T M Thomas Isaac says he has a three-pronged strategy to raise funds. Edited Excerpts.
'By pushing PSLV production to industry, the extra ISRO personnel available will be utilised to do projects like the human space mission.'
Data provided by the satellites helps experts predict the level of rains till then, what to expect in the next few hours and even about the situation in the forests and the water reservoirs.
Kerala floods take a toll on small businesses, NBFCs brace for losses
Shekhar Bajaj, chairman and managing director of the firm, explains to Viveat Susan Pinto on what led to this sales jump, besides throwing light on the benefits accruing to the sector on account of the GST rate cuts in appliances.
The tea sector may see a crop loss of 50 per cent (around Rs150 crore) while the damages owing to landslides washing away a 100-acre plantation in Wayanad are yet to be accounted for.
A large team led by Kumar Mangalam Birla has taken charge of the integration process.
In the past month, wheat prices have increased 6.3% as production is expected to be 1.5% lower, in terms of crop acreage, than the earlier estimate
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity
Company may look at 5-6 launches a year as the market for premium and niche products grows
These exist in a unique world of by-invitation-only properties -- those that are never advertised and which money alone cannot buy. One cannot simply walk in for a tour of these apartments. A buyer must first meet the developer's targeted social criteria to get invited for a walkthrough of the property.
The iconic British brand acquired by Unilever in 2009 from American major Sara Lee, is attempting to get a new image with actors Sidharth Malhotra and Varun Dhawan.
Already a fifth of the nearly Rs 8,000 crore toothpaste market in India (around Rs 1,500 crore) is herbal with the segment estimated to become a fourth (or Rs 2,000 crore) in the next few years.
While the November 2017 round of rate revisions saw mainly eating joints unwilling to pass on GST benefits, this time round, sanitary napkin makers, TV manufacturers and even paint companies have said passing on GST benefits is not a feasible exercise.
Faced with a clutter of coffee houses and cafes that also serve the brew, the chain that has 119 stores in seven cities in India is looking at ways to differentiate its brand from the rest.
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